Search engine optimization
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Search engine optimization (SEO)
Background information:
Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. Read more through http://en.wikipedia.org/wiki/Search_engine_optimization.
See:
For search engine friendly URL"s see: Clean URLs
Also: Meta Tags
Tips Turn error messages off to anonymous (as useless test is ed)